We’ve covered the environmentally conscious window display in Tel Aviv designed by Shulayim Studio, but the store that the window belonged to – Cotton – is news worthy as well.
Cotton started making a limited line of clothes in 1992 with the goal of creating pieces that are unique, comfortable, woman-friendly, environmentally-friendly, and entirely designed and produced in Israel. These days they’re not so limited (they have stores in Tel Aviv, Jerusalem, Haifa, Ashkelon, Be’er Sheva, Ra’anana, Rosh Pina and lots of other Israeli cities) but their goals are the same.
Cotton’s motto is Individuality, Comfort, and Care for the Environment and it shows in everything that they do.
The company uses organic cotton, which eliminates the polluting pesticides associated with clothing. They also produce all of these fabulously green clothes in Israel, which cuts down their carbon footprint by making the clothes closer to their future wearers and eliminating unnecessary transportation. And lastly, they give all woman the opportunity to enjoy their creations by producing the garments for women of all shapes and sizes. 
Cotton even takes one green step further by promoting environmental awareness through its catalogs. The image above, taken from their summer catalog, promotes using bicycles instead of cars and the model (sporting organic cotton clothes, of course) has a green angel on her side. In this image, also taken from their summer catalog, the green angel is encouraging the model to recycle her plastic bottles while the little devil is telling her to just dump them into the nearest trash can.
Cotton recently won the Israel Union for Environmental Defense‘s 2008 Green Business Competition. We congratulate them and wish them many more years of green success!
For more information on how to green your clothing, check out::
Shtaim: A Second-Hand Store with a Twofold Conscience
Playing Dress-up: The Eco-Mum on Greening Your Baby’s Wardrobe
Author: Karen Chernick
Much to the disappointment of her Moroccan grandmother, Karen became a vegetarian at the age of seven because of a heartfelt respect for other forms of life. She also began her journey to understand her surroundings and her impact on the environment. She even starting an elementary school Ecology Club and an environmental newsletter in the 3rd grade. (The proceeds of the newsletter went to non-profit environmental organizations, of course.) She now studies in New York. Karen can be reached at karen (at) greenprophet (dot) com.
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