Arab men get a fashion week in Dubai

dubai-man-sustainable-fashion-week-greenprophet.png

The Dubai-based Arab Fashion Council has pioneered the first men’s fashion week in the Middle East. But will it be eco?  Presented by Arab Fashion Week in partnership with Facebook, Arab Fashion Week- Men’s will run from January 28 to 30. Thereafter, it will take place twice a year each January and June in line […]

Read more

Morf shirt transforms to 24 shirts in one!

morf-shirt.jpg

There’s a movie called 27 Dresses about a woman who finds love and finally gets to wear a wedding dress after serving as a bridesmaid, 27 times. You might think that “24 shirts” refers to a similar movie about a 24-time groomsman – but not so. It actually describes a recent fashion innovation by Israeli […]

Read more

H&M to Launch the First Global Clothes Recycling Venture

HM.jpg

Swedish retail company H&M recently announced an upcoming clothes recycling venture, starting in February 2013. The fashion recycling campaign will span 48 nations, including the company’s Israeli franchises. This will make H&M the first chain to execute a global textile-recycling venture. H&M is expected to choose two of its Israeli branches to lead the pilot program.

Read more

Clothing Laced With Live Bacteria is Weirdly Cool

zaken-bacteria-ecocouture.jpg

Sarine Zaken is the world’s first designer to incorporate living bacteria into clothing and jewelry that people can actually wear! A third year student at Shenkar College of Engineering and Design, the young Israeli fantasized about incorporating something alive into her final project. While that may seem a bit creepy at first, a chance encounter led her to […]

Read more