Why Are All the Dishwashing Soaps Diluted with Gel?

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The shift toward gel-based dish soaps may have been driven by marketing rather than necessity. Thicker soaps create the illusion of being more concentrated, but in reality, they often contain unnecessary fillers that don’t enhance cleaning power. Consumers who care about sustainability should push for more concentrated formulas that require less packaging, use fewer resources, and reduce waste.

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Women going green

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Jen Drexler talks to Green Prophet about how to help women make greener choices. An American marketing extraordinaire, Jen Drexler knows what women want. She also knows what they aren’t telling! Along with her partner Mary Lou Quinlan, Jen founded Just Ask a Woman more than a decade ago, a marketing firm that helps brands […]

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