The Most Effective PR Campaign in Israel's History: Protecting Wildflowers

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During the celebrations for Israel’s 50th anniversary in 1998, Israel’s senior publicists were polled to name the most effective public relations campaign in Israel’s history. The winner? A 1965 campaign to publicize the new law prohibiting picking wildflowers. Until the law was passed, families and groups of schoolchildren, along with their teachers, picked flowers as […]

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Mozart helps preemies gain weight

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Premature babies must gain a certain amount of weight before they can leave hospital. Listening to Mozart could help, finds a new Middle East research study. Studies show that listening to music composed by Wolfgang Amadeus Mozart in the 18th century has a positive effect on the brain of developing babies. Now a new study […]

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Jordan Water Company Organized Water Festival for Kids, With a Focus on Conservation

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Last week we heard about the Jordan Water Company (Miyahuna) going into private homes in Amman and installing water conservation devices, but now they’ve gone straight to Jordan’s youth. Aiming to raise children’s awareness of the importance of water conservation, the Jordan Water Company held its first ever children’s water festival in Amman last Tuesday.  […]

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Are Suburbs Making Israeli Kids Fat?

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A study released last week shows that more than one in five Israeli schoolchildren is overweight. According to Haaretz, the towns Nahariya (37%), Bat Yam (34%), Or Yehuda (32.6%), Tira (31.1%) and Kalansawa (31%) lead the list. In the Hebrew edition of the same article, a health specialist chalks up the trend to the unsurprising […]

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Green Lullaby Makes Recycled Dollhouses and Doll Cradles

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Ecomum has already sung the praises of Israeli company Green Lullaby’s cardboard-made EcoCradle.  Made completely out of corrugated cardboard, this lightweight and easily assemblable cradle is a great eco friendly alternative to new, shiny wood or metal cribs and can be used for a baby’s first few months.  EcoCradles are completely recyclable, made mostly from […]

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Ekoloko Gets Kids To Save A World

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When was the last time you saved the world? Or motivated your kid or kid nephew to think about positive action for the environment’s sake? Now, there’s a challenge. Ekoloko, a new virtual world merges two great ideas –– saving the environment and gaming –– with one thing enterprising young Israelis are very good at: […]

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This Greenhouse grows kids into flowers

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Inspired by the Green Kindergarten initiative made by the Israeli government, I dug up this story I’d written earlier in the year on a unique environmental education center called The Greenhouse: Magical kingdoms and secret gardens don’t necessarily have to stay in the realm of fairy tales any more, proves an Israeli initiative – The […]

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