Fashion

Zentera responds to questions about ZQ wool, animal welfare, regenerative farming, ethical fashion and the fallout from PETA's New Zealand investigation.

Deep below the ocean's surface, in a dimly lit region known as the twilight zone, millions of fish are being caught every year. Scientists say the consequences are largely unknown.

What does Pride mean in a region where acceptance can never be taken for granted? From refugee dancers and artists to entrepreneurs, athletes, and environmental changemakers, these are seven Green Prophet stories that celebrate the freedom to be yourself.

Breaking into the sports industry with a product that’s both high-performance and fully circular is a proud moment for us at Balena. This frisbee, made from our bacteria-fermented bioplastic, is proof that sustainable materials can go beyond concepts and prototypes, they can play, perform, and inspire” — David Roubach, Founder & CEO, Balena

The fuel pumps don't lie. When oil prices spike, everyone pays, and lately, we have all been feeling the pain. But the effects of this...

The new Stella McCartney x H&M collection is being sold as a sustainability story. Organic cotton, recycled metals, plant-based coatings and certified materials all appear in the marketing. It is thoughtful by fast-fashion standards. But then there is the wool.

Back in late 2025, Green Prophet began asking uncomfortable questions about what’s really inside your yoga pants, from transparency failures (yes, those infamous see-through leggings) to the less visible and scarier issue: Your sweat is unlocking microplastics and chemical coatings sitting in the most absorbent parts of the human body.

The New Zealand Merino Company, now rebranded as Zentera, has quietly removed the phrase “world’s leading ethical wool brand” from its website, a notable change that comes after a disturbing investigation by PETA Asia-Pacific into the company’s ZQ-certified wool supply chain, PETA reports to Green Prophet.

Remember PETA? The group of animal activists that threw paint on fancy women wearing fur to shame them out of fox stoles and mink? The...

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream.

From Red Sea seaweed to runway-ready fabric, Saudi Arabia is quietly reshaping fashion’s material future. KAUST scientists, designers, and textile innovators are proving that sustainability can begin in local ecosystems. As seaweed becomes wearable, fashion is learning to grow not from fields — but from tides.

Somewhere between TikTok hauls and next-day delivery, we forgot how to fix things. We forgot how to cook without an app and a pre-made box, grow food without a kit, and sew a button back onto a shirt without throwing the whole garment away. Clothing, once stitched with intention (my mother made her ow dresses!), has become disposable. And with it, a quiet loss of skill, patience, and care.

Vivobarefoot, the shoe company taking on Nike and Adidas by turning technology inward — into the people who wear their shoes rather than external gels, soles, and supports — has made failure part of its annual reporting. You can find it laid out plainly in the Unfinished Business Report 2025, an integrated annual report that reads more like a working notebook.

All of us may have more chances to dance in sustainable style as Stella McCartney, the sustainable fashion icon and daughter of Paul McCartney, is working again with the fast fashion label H&M. Fast fashion, Zara, Shein, Mango and COS, show us that they aren't going anywhere.

The scent of a hidden backroom where someone rolls a cigarette with ritual precision. Tobacco leaf, tea smoke, and the holy pause between inhale and exhale. Maybe it was your dad's wine cigar in the 70s. Be transported in this scent of a time machine that can take you back and transport you into the future.