They’re up, then they’re down. Up, then down. The story with the billboards along the Tel Aviv Ayalon Highway is a bit of a yo yo. Activists fight to have them taken down for polluting our collective consciousness and then advertisers win the battle and the billboards are up again.
That’s why we excited to hear about Naomi’s Abu YoYo (meaning piggyback ride) company which is designing goods from billboard waste. Check out her kitchen accessories for drying dishes, bags and office products.
Naomi writes Green Prophet, “In my small studio in Tel-Aviv I am designing and producing bags and accessories for the office and home, which are all made of used advertisment banners.
“In the struggle to forbid the large ads in Tel Aviv and on the highways, little is said about the material those things are made out of … well, it’s plastic, a very toxic variety, and tons of it is disposed of in unfriendly ways. (Only in Tel Aviv, at least 6,900 meters of it are produced and disposed of every month!).”
Naomi’s idea is not entirely new. We’ve heard of projects like this from Berlin, but we love how design and social consciousness are now merging in Israel.
More sustainable design from Israel
Read more about sustainable design in Israel:
Beauty Increases Sustainability, According to Designer Gadi Amit
Ten Sustainable Israeli Designers Who Reduce, Reuse & Recycle
[…] Graffiti may conjure up images and smells of atmospherically harmful spray paints and underground punk rock enthusiasts, but it doesn’t have to. Well, the punk rockers can stay, but graffiti can be green without sacrificing any of its cool. Graffiti can be made out of natural materials instead of spray paints, and even be used as a more sustainable form of advertising (instead of wasteful and polluting billboards). […]
Hi I need to buy a lot of tons of used billboards, my email is [email protected] thanks
[…] Abu Yo Yo: Piggybacking On Tel Aviv’s Billboard Waste AKPC_IDS += "12226,";Browse topics: design, eco design, Israeli Design, Recycled design […]
Our email address is [email protected]
Our company is sourcing for Used Billboard Banners. We can buy this used material in bulk. We can import between 100MTon and 300MTon on monthly basis. If you can supply, please do contact me asap.